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Recycled Ocean Bound Plastic
(OBP)
From waste to wonder: Packaging that cares for the planet.
We all know there's a problem.
The beauty industry produces over 120 billion units of packaging annually.
In 2018, in the US alone, almost 7.9 billion units of rigid plastic were created just for beauty and personal care products.
(PlasticPolutionCoalition, 2022)
Around 11 million metric tons of plastic waste enter the ocean every year.
Every minute, one garbage truck of plastic waste enters the world’s oceans.
(UNEP, 2018)
(Ellen McArthur Foundation)
62% of cosmetics plastic packaging is non-recyclable.
Plastic packaging is generally not designed to be recycled, and only three types of plastics are widely recyclable in the US.
(UNEP, 2018)
(PlasticPollutionCoalition, 2022)
When a bottle hits the water, it's too late.
The sun and the salt water degrade the plastic, making the removal of ocean plastic a clean-up effort, not a recycling effort.
(Prevented Ocean Plastic)
By reducing the amount of plastics entering our waters and eliminating the creation of new virgin plastics that eventually end up there, we can support a more sustainable future.
Recycled Ocean Bound Plastic is our solution.
The definition of Ocean Bound Plastic (OBP) is inspired by academic research and refers to abandoned plastic waste (microplastics, mesoplastics, and macroplastics), where:
It is found within 30miles (50km) distance of an ocean coastline or major waterway that feeds into the ocean.
The country or region lacks proper waste management infrastructure and collection incentives.
The infrastructure is being overwhelmed by population growth or tourism.
There is a significant risk to wildlife and biodiversity if plastic contaminates their ecosystem.​
​This plastic is at risk of ending up in the ocean if not collected.
We are a proud packaging partner of Prevented Ocean Plastic
TM
​The Prevented Ocean Plastic program aligns plastic recycling standards across coastlines at risk from ocean plastic pollution, offering ongoing supply of recycled plastic at industry scale and quality levels while supporting local communities at the forefront of plastic ocean waste.​
The program works to give ocean-bound plastic waste a value, creating economic benefits for individuals and local communities, with the goal is to increase demand for recycled plastic instead of new plastic, create income opportunities in coastal communities, and prevent ocean plastic at scale.​
TM
H​ow it works.
Local collectors pick up discarded plastic bottles from areas at risk of ocean pollution. They then take these bottles to local collection centers, where they receive payment for their labor.
​Stage One:
Collection
​Stage Two:
​Sortation
Upon arrival at the collection center, the plastic bottles are carefully sorted, pressed into bales, and then transported to plastic recycling facilities.
​Stage Three:
​Processing
The plastic bales are processed into raw flakes, which are then transformed into pellets, ready for manufacturers to use in creating new packaging products.
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​Stage Four:
​Traceability
The resulting materials provide full end-to-end traceability throughout the entire collection and recycling process - from the origin beaches to the final production-ready material.
1% of sales donated to saving our oceans.
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