Only The Good Stuff

Every ingredient we use serves a specific, carefully considered purpose. To earn a spot on our 'good stuff' list, each one must be considered safe, effective, and aligned with our high standards. We're selective in our choices and fully transparent with our ingredients. On every product, you'll find a purpose list alongside the ingredients list, so you can see both the 'what' and the 'why' behind each component. At the heart of everything we do is our commitment to ethical and sustainable practices, and all our products are cruelty-free and vegan.

The Good Stuff

This is the curated list of ingredients we've proudly said 'yes' to, featured across our entire product catalog. As we expand and deepen our product offerings, this list will continue to evolve, reflecting our commitment to safe, effective, and purposeful formulations.

Aloe vera
Citric acid
Coconut oil
Glycerin
Guar gum
Olive oil
Potassium hydroxide (used for saponification, where none remains in the final product)
Pure essential oils
Rosemary extract
Shea butter
Sunflower oil

Olive Oil

Olive oil is a skincare favorite due to its rich vitamins A and E, which help protect the skin from damage. It moisturizes, softens, and smooths, while fatty acids repair the skin barrier and prevent dehydration. Additionally, it soothes inflammation, making it ideal for sensitive skin. Its versatile benefits make it a great choice for healthy, glowing skin.

Potassium Hydroxide

Potassium hydroxide is a powerful alkali essential in soapmaking. When combined with fats or oils, it triggers saponification, transforming them into soap and glycerin. Importantly, during this process, all the potassium hydroxide is used up, leaving no traces in the final product. This ensures that the soap is safe and gentle for your skin.

Shea Butter

Shea butter, from the African shea tree, is a skincare powerhouse. Rich in vitamins A and E, it protects the skin and fights free radicals. Its deep moisturizing properties make it perfect for dry skin, while fatty acids repair the skin barrier. Shea butter also soothes inflammation, making it gentle for sensitive skin. Suitable for all skin types, it nourishes and promotes radiant skin.

The Never List

This is our current list of ingredients we've firmly said 'no' to. While it's not exhaustive (that list would be far too long!), these are the 'no's' most relevant to our current product catalog. As we expand our offerings, this list will continue to evolve.

No artificial colors
No benzalkonium chloride (BAK) or any of its hidden variants including quaternary ammonium compounds, benzyl-C8-18-alkyldimethyl chlorides, CAS # 63449-41-2, alkyldimethylbenzylammonium chloride, alkyldimethyl(phenylmethyl), quaternary ammonium chloride, ammonium alkyldimethyl(phenylmethyl) chloride, and ammonium alkyldimethylbenzyl chloride.
No bisphenol A (BPA)
No cocamidopropyl betaine, cocamidopropyl dimethyl glycine, cocoamphocarboxypropionate, cocoamphodiproprionate, or disodium cocoamphodipropionate
No cruelty to animals
No formaldehyde
No GMO (genetically modified) ingredients
No harsh preservatives including methylchloroisothiazolinone (MCI), methylchloroisothiazolinone (CMIT), or benzalkonium chloride (BAC).
No parabens
No PEGs (polyethylene glycols)
No per-and polyfluoroalkyl substances (PFAs)
No phthalates
No polysorbate 20
No sulfates, including ammonium lauryl sulfate (ALS), sodium laureth sulfate (SLES), or sodium lauryl sulfate (SLS)
No triclosan
No undisclosed fragrance

Cocamidopropyl betaine

Cocamidopropyl betaine is a synthetic surfactant derived from coconut oil and dimethylaminopropylamine. Although it starts from a natural source, the manufacturing process involves chemical modifications. This ingredient has been debated in skincare due to concerns about impurities that may cause irritation or allergic reactions in some individuals.

Parabens

Parabens are synthetic preservatives used in skincare to prevent bacteria and mold. However, concerns exist about their potential to disrupt hormones by mimicking estrogen, with some studies suggesting a possible link to health issues like breast cancer. They can also cause skin irritation, leading many to choose paraben-free alternatives.

Sulfates

Sulfates, like sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), are used in skincare for their foaming and cleansing properties. However, they can strip natural oils, leading to dryness and irritation, especially for sensitive or dry skin. Sulfates may also cause eye irritation and pose environmental concerns since they are not readily biodegradable.

1% of sales donated to saving our oceans.

Made in the USA with thoughtfully sourced global components